Cleaner Drinking Water, Made Simple for Iowa Homes
Iowa Reverse Osmosis was created to give homeowners a simple, professional way to improve the water they drink every day. With growing concern around nitrates and water quality across Iowa, many families are looking for a more permanent solution than bottled water, refrigerator filters, or pitcher filters. Our focus is simple: professionally installed under-sink reverse osmosis systems for Iowa homes.
Why We Started
Water quality has become a major conversation across Iowa. Homeowners are hearing more about nitrate levels, agricultural runoff, and long-term drinking water concerns, but many are not sure what to do next.
Iowa Reverse Osmosis was built to make that next step easier through clear system options, transparent pricing, professional installation, and long-term support.
Our Mission
Our mission is to make cleaner drinking water more accessible for Iowa homeowners while supporting broader efforts to improve water quality across the state.
A portion of each sale will be donated to local organizations working to protect Iowa rivers, improve water quality, and help provide clean water to those in need.
As we grow, we also plan to stay involved in local and state-level water policy conversations and support practical solutions that create cleaner water for Iowa families and communities.
A Simpler Way to Upgrade Drinking Water
We are not building a traditional plumbing company or a high-pressure water treatment sales business. Iowa Reverse Osmosis is designed to be simple, modern, and customer-friendly.
Our model includes:
Three professionally installed under-sink RO system options
Clear product comparisons
Online checkout and simple booking
Financing options when available
Professional installation
Ongoing filter and maintenance support
Meet the Founders
Jacob McClarnon
President
Jacob McClarnon is a Central Iowa entrepreneur, business consultant, and multi local service business owner. A graduate of Iowa State University, Jacob leads the company’s strategy, marketing, operations, and customer experience. He lives in Ankeny with his family and is passionate about building practical businesses that solve real local problems.
AJ Tabatabai
Vice President
AJ Tabatabai is a Norwalk, Iowa native and University of Iowa graduate with a successful career in medical sales. AJ leads product knowledge, partnerships, business development, and customer education.
Ready to Upgrade Your Drinking Water?
Explore our three under-sink reverse osmosis systems and choose the option that fits your home.
